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Zenith CEO Steve King: Mobile Will Be the 4th-Largest Ad Medium by 2016
At the UBS Media and Communications conference in midtown Manhattan, high-level executives from three major media agencies—GroupM's futures director Adam Smith, Zenith Optimedia's global CEO Steve...
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WPP Reports Q3 Revenue Growth of 3%
London-based WPP Group, battling strong foreign exchange headwinds, reported revenue growth of 3.1 percent in the third quarter. Meanwhile, like-for-like growth, which removes the impact of currency...
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Key Players at Droga5 N.Y. Take Global Roles
Two big drivers of Droga5's business growth are rising to global roles. Sarah Thompson and Jonny Bauer, CEO and chief strategy officer of the agency's flagship New York office, will now hold those...
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